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September 2017

Los Angeles Partner Brenda Radmacher Delivers Presentation at WCOE Conference in San Francisco

Gordon & Rees partner Brenda Radmacher will present "She Negotiates: The Power of Negotiating Effectively" at the Women Construction Owners & Executives (WCOE) Leadership Summit "Building Bridges for Women in Construction" on Wednesday, October 18, 2017 in San Francisco. Radmacher is the WCOE Chapter President and Chair of this year's conference. Gordon & Rees is pleased to be a sponsor of this event and to support diversity in the construction industry.

Radmacher's presentation will highlight essential tools needed to navigate a successful negotiation. Negotiation is at the heart of every deal that occurs in construction and business. However, women often feel they are not the strongest negotiators. This interactive workshop is designed to equip the attendees with the core negotiation skills required to manage and take control of a negotiation. We negotiate every day—this session will aim to help attendees formalize a plan and to put this plan into action in those negotiations. Topics include: how women negotiate; how they can better negotiate with other genders; how women are perceived; how women can use those perceptions in a negotiation; how to use skills that women possess to affect the best results in your negotiations.

The WCOE Leadership Summit will feature Keynote Speakers Cynthia Guidry, Deputy Executive Director-Planning & Development Group of LAWA and Grace Crunican, General Manager of Bay Area Rapid Transit (BART). Plus, attendees will hear three days of informative sessions on: 1) Branding your Business, 2) Building the Wining Team, 3) Working with the Large GCs, 4) Negotiating Effectively, and, 5) Building the Future through Technology.

This WCOE West Coast Leadership Summit is designed for business owners and executives within the construction industry. It provides a forum for women to learn, network, and share ideas through educational panels, professional development, and networking including an exclusive kickoff reception at the 111 Minna Art Gallery raising awareness for women in the trades.

This year's WCOE Leadership Summit will be held at the Marriott Marquis in San Francisco from October 17-19, 2017. For more information or to register, please click here

Women Construction Owners & Executives is dedicated to creating a level playing field for women in the construction industry and is proud to represent large and small woman-owned firms as well as executive women in policy making positions with some of the largest corporations in the country. Whether it is equal access to contracting opportunities, opposition to onerous regulatory burdens, support for expanding access to business financing, developing connections with key decision makers, or participation in Congressional hearings, WCOE represents our members' business interests and seeks to help expand your contacts, contracts and bottom line.  Empowered Women Empower Women!!

Brenda Radmacher specializes in construction, real estate, and employment litigation, regularly counseling general contractors, construction managers, design professionals, contractors, and owners on contract negotiations, risk management and disputes. Radmacher’s practice emphasizes resolving complex construction disputes through negotiation, mediation, and, when necessary, arbitration and litigation, on projects in California, nationwide, and internationally. She frequently addresses claims involving breach of contract, construction and design defects, liens, delays and impacts, construction defects, bonds and insurance issues (including among others, general liability, builder’s risk, professional liability and subcontractor default insurance), and represents many of the nation’s largest contractors and developers in the commercial, multifamily, and residential markets.

Brenda K. Radmacher



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