Elisa Nemiroff is an experienced attorney with a special focus on advertising, promotion, and consumer protection matters and related commercial transactions.  

Elisa counsels clients regarding all elements of advertising and promoting brands, products, and services across all media. She works closely with clients to evaluate both the legal and business considerations of advertising and labeling campaigns to ensure these campaigns comply with regulations, statutes, and policies enforced by the Federal Trade Commission, Food and Drug Administration, and state entities as well as advertising guidelines developed by industry. Elisa has particular expertise with helping clients assess and develop claim substantiation for product claims.  She manages national and international taste tests, preference tests, and other consumer surveys via independent third-party research companies.  Elisa also works with clients on influencer campaigns, promotions, including sweepstakes and contests, coupons, loyalty and reward programs, and other similar endeavors.  She also assists clients in the development of online policies, such as website terms and conditions.

Throughout her career, Elisa has provided advice to a wide variety of companies, including manufacturers of foods, beverages, distilled spirits, and dietary supplements, a major gasoline marketer, a leader in the quick service restaurant industry, a leading pharmaceutical company, clothing retailers, lifestyle brands, a manufacturer of baby products, weight loss and fitness programs, direct marketers, and other leading consumer products companies.  Elisa helps her clients find creative solutions and strategies to achieve their goals in ways that offer less risk, but still achieve business objectives.  

Elisa also has established expertise in commercial matters for her advertising clients.  She drafts and negotiates marketing, agency, sponsorship, public relations, licensing, consulting, promotion, endorsement, talent, vendor, influencer, non-disclosure, product placement at retail locations, and service agreements.   She understands business considerations that arise depending on the size and scale of each deal and the leverage of each party to the deal.  Elisa also provides advice on customer relations and corporate management issues.

Admissions

• District of Columbia
• Maryland (Inactive)
• Pennsylvania (Inactive)